Many thanks to Paul Jenkins for inviting me to take part in Nike78 and to his photography/film crew for documenting the outcome so beautifully. Below is the final Marathon Cake in its sugary glory! There is also a short making of/interview with yours truly on the official Nike78 page.

The online gallery showcasing the work produced by all of the creatives involved is now open online. As well as receiving a mention in the Creative Review blog, it looks like we will be taking part in the London Design Festival in September as well.

I’ve been invited to participate in NIKE78, “an exciting new project created by Paul Jenkins and inspired by NIKE.” Read more about it on the official website. Focusing on the close links between sport, fitness and nutrition, I’ve decided to attempt making a marathon cake: the negative calorific equivalent of a full-length marathon. Here’s a concept sketch to get me in the mood!